Jennifer Lopez, known for her acting, singing, dancing, and of course, her top-notch fashion, just landed the campaign she was destined to front: Guess Jeans’s spring 2018 ad spot.
“When I got the call from Paul Marciano, asking me to become the new Guess Girl, I was thrilled and excited to be a part of such an iconic brand that I have loved since I was a teenager,” J.Lo said in a press release. “When I look back at early Guess campaigns through the years, you see all of these beautiful models and iconic images that Paul has created. It is a tremendous compliment to have been selected for Guess’ spring 2018 campaign.”
The first campaign image featuring the new Guess was released today. Shot by Tatiana Gerusova and art directed by Marciano himself, the photo draws inspiration from Lopez’s lifestyle and aesthetic, in a retro-inspired button-down and high-waisted shorts combo.
The campaign is definitely nostalgic. However, if you’re hoping for the logo-heavy Guess Jeans of the nineties and aughts, you’ll have to look elsewhere. Don’t worry, though: J.Lo brought back some of those iconic pieces in her music video for “Amor, Amor, Amor,” which was released earlier this month.
“Jennifer Lopez is a Guess Girl’s dream!” Marciano said in a statement about the spring 2018 campaign. “She’s an accomplished artist, she is iconic and sensual. Jennifer’s impact and influence continues to grow and this campaign celebrates the notion that women get more beautiful and talented as they gain life experience. Her beauty and class shine through this campaign and I am so excited Jennifer accepted to be our new Guess Girl and at the same time ‘Femme Fatale’ of Marciano.”
The queen herself posted this (along with five other images) to her Instagram earlier today. (Someone is clearly excited.)
We can’t wait to see the rest of the campaign.